









THE URBAN PROPERTY SYSTEM
Learn Commercial Real Estate
Through Real-World Experience
With 40 years of experience, Brian will guide you through a comprehensive, hands-on program over twelve weeks, equipping you with the practical knowledge and disciplined strategies needed to successfully invest in commercial real estate and achieve your financial goals.
With more than four decades of experience, Brian Pesmen guides participants through a comprehensive, hands-on twelve-week program designed to build the practical knowledge and disciplined strategies needed to evaluate commercial real estate opportunities, manage risk, and make more informed investment decisions.
WHY THE PROGRAM EXISTS
The Mission Behind the Work
Brian created the program to help people approach commercial real estate with greater knowledge, confidence, and perspective. In his words: “It’s frustrating to see people make costly mistakes, wasting time and money chasing the wrong opportunities in the wrong ways or worse, never trying because it’s too complicated, risky, and scary. Commercial real estate investment can be a life altering opportunity to change lives for the better, if properly and intelligently implemented. I want to work with good people, that have good intentions, and want to give their families a great life. I can help them have that.”
A PRACTICAL CURRICULUM
Some of the Topics Covered
- Commercial real estate vocabulary and principles
- Preliminary deal analysis and when to walk away
- Investment strategies
- How to be a developer, if you want to be
- Distressed assets
- Finding the right investment opportunities
- Finding the right parties and making contact
- Industry resources and tech for finding opportunities
- Analyzing investments, determining the right purchase price and strategy, structuring the deal
- Considerations when purchasing property (existing conditions, property rights and encumbrances)
- Negotiating for the purchase of a property
- Underwriting investment opportunities and due diligence
- Financing the transaction/Sources of capital
- Finding investors
- Maximizing value and return
- Working with the brokerage community
- Knowing how to work with banks, lenders, and mortgage brokers
- Why you need legal support and how to work with lawyers (legal considerations)
- Real estate accounting considerations
- Local considerations
- Property management and leasing
- Personnel management, hiring practices, best management practices
- Cost controls (critical to making a profit)
- Leasing strategies
- Negotiation considerations
- Keeping cool and focused at all times
- Good business principles, ethics, and ideas to live by
- Pitfalls and rookie mistakes to avoid and when to get out
- What to do when a deal wobbles/workout considerations and strategies
- The Urban Property System of minimizing risk and maximizing returns
A PRACTICAL CURRICULUM
Some of the Topics Covered
- Commercial real estate vocabulary and principles
- Preliminary deal analysis and when to walk away
- Investment strategies
- How to be a developer, if you want to be
- Distressed assets
- Finding the right investment opportunities
- Finding the right parties and making contact
- Industry resources and tech for finding opportunities
- Analyzing investments, determining the right purchase price and strategy, structuring the deal
- Considerations when purchasing property (existing conditions, property rights and encumbrances)
- Negotiating for the purchase of a property
- Underwriting investment opportunities and due diligence
- Financing the transaction/Sources of capital
- Finding investors
- Maximizing value and return
- Working with the brokerage community
- Knowing how to work with banks, lenders, and mortgage brokers
- Why you need legal support and how to work with lawyers (legal considerations)
- Real estate accounting considerations
- Local considerations
- Property management and leasing
- Personnel management, hiring practices, best management practices
- Cost controls (critical to making a profit)
- Leasing strategies
- Negotiation considerations
- Keeping cool and focused at all times
- Good business principles, ethics, and ideas to live by
- Pitfalls and rookie mistakes to avoid and when to get out
- What to do when a deal wobbles/workout considerations and strategies
- The Urban Property System of minimizing risk and maximizing returns
READY TO TAKE THE NEXT STEP?
Build a Stronger Foundation for Commercial Real Estate Investing
Learn from four decades of hands-on experience and develop a practical framework for evaluating opportunities, managing risk, and making more informed real estate decisions.